Privacy Policy

Legal bases and purposes

Operation and security (server logs): legitimate interest.
Performance measurement (Google Analytics): consent.
Advertising and conversion tracking (Google Ads): consent.

Data Controller

The data controller is the operator of Playful Coloring.

What data do we process?

Log data: IP address, browser type, referrer and visited pages – for service security and debugging.
Usage data: anonymous statistics (page views, events) to improve performance and quality.

Cookies

We use cookies for functionality, performance measurement and advertising.

Google Analytics

Google Analytics collects anonymous traffic and behavior data (e.g., which pages are viewed, how long users stay). It does not directly identify you.

Google Ads

Google Ads may use cookies for ad personalisation and conversion tracking (e.g., remarketing). Settings can be adjusted in the browser and Google interfaces.

Retention periods

Server logs: typically 90 days (security and debugging).
Google Analytics: aggregated/anonymous statistics for periods defined by Google.
Google Ads conversion/remarketing cookies: per Google’s policies or until consent is withdrawn.
Media files (Cloudinary): as long as needed for site operation or until deleted.

Processors and recipients

Hosting and database provider.
Image storage and delivery: Cloudinary.
Analytics and ads: Google (Analytics, Ads).

International data transfers

Data may be processed outside the EU/EEA. Transfers typically rely on EU Standard Contractual Clauses (SCC).

Consent

Non-essential cookies require your consent. You can delete or block cookies in your browser settings at any time.

Your rights

Access your data
Request rectification
Request erasure (right to be forgotten)
Restrict processing
Object to processing
Data portability

Contact

privacy@playfulcoloring.com

Last updated: 2025-08-20